vg1 sales, service and tourism (SSR01‑01)
Competence aims and assessment

Examples of connections

Explanation

Competence aims after marketing and innovation

  • analyse
    consumer behaviour in relation to target group segmentation
  • assess
    important competitive instruments in relation to the profiles and profitability of enterprises
  • develop
    a business concept and
    assess
    it in consideration of sustainable development
  • create a simple marketing plan and
    explain
    the chosen goals and instruments
  • develop how technology and changes in consumer behaviour impact the role of sales and services, and
    present
    measures and marketing strategies
  • create a marketing campaign and
    explain
    the chosen instruments
  • sell a product and
    explain
    the sales process
  • know and make use of applicable marketing and sales regulations
  • describe
    administrative functions and routines in an enterprise and
    discuss
    how these impact the quality and service level

Formative assessment

Assessment of coursework