vg1 sales, service and tourism (SSR01‑01)
Competence aims and assessment

Examples of connections

Explanation

Competence aims after marketing and innovation

The pupil is expected to be able to

  • To analyse means to investigate an issue, an object or a concept to determine a viewpoint or meaning. To analyse can also mean making a thorough or systematic study of individual elements and comparing the relationship between them. The analysis can also apply to a work process.

     consumer behaviour in relation to target group segmentation

  • To assess means to consider different aspects of an issue or point of view. It may also include judging the quality of a product or process. An assessment often results in a decision, a judgement or a conclusion.

     important competitive instruments in relation to the profiles and profitability of enterprises

  • To develop means to design, create, model or shape a new method, a product or a service.

     a business concept and

    To assess means to consider different aspects of an issue or point of view. It may also include judging the quality of a product or process. An assessment often results in a decision, a judgement or a conclusion.

     it in consideration of sustainable development
  • create a simple marketing plan and

    To explain something means to give a well-grounded explanation of a subject, an issue or something we wish to examine or implement.

     the chosen goals and instruments
  • develop how technology and changes in consumer behaviour impact the role of sales and services, and

    To present means to show, explain and outline a topic or a product. The way of presenting may vary, but the goal of the presentation is to make the topic or product accessible to others. To present may also mean to illustrate and to demonstrate.

     measures and marketing strategies
  • create a marketing campaign and

    To explain something means to give a well-grounded explanation of a subject, an issue or something we wish to examine or implement.

     the chosen instruments
  • sell a product and

    To explain something means to give a well-grounded explanation of a subject, an issue or something we wish to examine or implement.

     the sales process
  • know and make use of applicable marketing and sales regulations

  • To describe means to portray or recount an experience, situation, work process or a topic. To describe something may also refer to using relevant terminology to systematise knowledge of a topic.

     administrative functions and routines in an enterprise and

    To discuss means to consider different ideas and opinions related to sides of an issue, and to argue for and against. A discussion can be ended with a conclusion. We can discuss independently and in dialogue with others. A debate among several persons on a subject can mean the same as to discuss.

     how these impact the quality and service level

Formative assessment

The formative assessment should help promote learning and the development of competence. The pupils demonstrate and develop competence in marketing and innovation when they use knowledge, skills and critical thinking to solve assignments in the programme subjects.

The teacher facilitates pupil participation and encourages the desire to learn through a variety of assignments. The teacher can give assignments that cover multiple or all the programme subjects. The teacher shall have conversations with the pupil regarding their development within marketing and innovation. The pupils shall have the opportunity to express what they believe they can accomplish and reflect on their own academic development. The teacher provides guidance on further learning and adapts the education to enable the pupils to use the guidance provided to develop their competence in the programme subject.


Assessment of coursework

The grades awarded for coursework reflect the overall competence of the pupil in marketing and innovation at the end of the education in the programme subject. The teacher plans and facilitates the pupils in demonstrating their competence in various ways. Using the competence aims as a starting point, the teacher shall assess how the pupil demonstrates understanding, reflection and critical thinking, and how the pupil masters challenges and solves assignments in various contexts. The teacher awards grades in marketing and innovation based on the competence the pupil has demonstrated by planning, completing, assessing and documenting their own academic work.