Media communication
Media communication
The aims of the training are to enable the apprentice to- use different communications models to analyze own and others media products
- discuss and elaborate on conditions that promote or hinder communication
- use professional working methods in journalism, information and advertisement suited to the target group and medium of one's own production
- discuss and elaborate on the differences between journalism and market communication
- use different kinds of storytelling techniques and dramaturgy in own texts, images and sound productions and combinations of these, and substantiate your choices
- analyze the use of sources in different media and in own products, and use source criticism in own work
- discuss and elaborate on the relationship between ownership structure, commercial interests, media availability and content in different national medias
- discuss and elaborate on media's influence and media habits in relation to the individual and society find and analyze examples that illustrate media's role in relation to an indigenous people, national and ethnic minorities, and discuss and elaborate on these groups' opportunities for spreading their message through the media
- find and analyze examples that illustrate media's role in relation to an indigenous people, national and ethnic minorities, and discuss and elaborate on these groups' opportunities for spreading their message through the media
- discuss and elaborate on different opportunities for spreading a message through the media
- explain the basic principles of copyright, ethics and freedom of expression and apply these to your own work
- analyze different media products with a view to texts, images and sounds throughout media history
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