Media and information knowledge 2
Media development
The aims of the training are to enable the apprentice to- give an account of the main features of the international history of the media
- give an account of key aspects of structure and policy with respect to the international media
- discuss from an international perspective the role of the media in the development of democracy
- present the North-South issue in the international media world
- give an account of key characteristics of the media structure of developing countries
- discuss the consequences for the role of the journalist of developments in the media
Forms of expression
The aims of the training are to enable the apprentice to- analyze form and content in a variety of newspaper, radio, film and TV genres
- make a production plan for their own media productions, including an overview of time spent and expenses incurred
- create and present their own media products in various combinations of text, sound and images, and justify the choice of medium and publication form
- use narrative techniques, oral means of expression and dramaturgical tools in their own media productions
- analyze and assess their own media products as well as those of others
- develop a media product in collaboration with a business enterprise or an organization
- analyze the media’s role as a disseminator of art and culture
Medium, individual and society
The aims of the training are to enable the apprentice to- analyze the media as a resource and force in social and working life, and discuss open and discrete functions
- give an account of different media ideologies
- assess how the media is able to influence attitudes, norms and values
- investigate impact strategies with respect to different types of media product
- elaborate on and discuss how the media help create, enhance and counteract information gaps
- discuss what roles information agencies and lobbying play in a democracy
- investigate how the production and distribution of information can be managed and controlled by various interest groups
- give an account of key legislation and regulations related to copyright, privacy protection and freedom of expression
- reflect on ethical issues and challenges in their encounter with the media in different cultures
- reflect on the role of the media as it relates to the transmission of information, news and culture in the international media world
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