Media and information knowledge 1
Media development
The aims of the training are to enable the apprentice to- discuss the role of the press in the development of democracy in Norway
- elaborate on and discuss how freedom of expression is a prerequisite for democracy and for a free press
- give an account of key aspects of the history of the media in Norway
- give an account of the main features of Norwegian media policies up to the present
- present the main features of the media structure in Norway
Forms of expression
The aims of the training are to enable the apprentice to- give an account of what constitutes information, and on the various types of information
- give an account of the architecture of the Internet
- discuss ethical challenges related to the Internet and new types of media
- give an account of the process of how something goes from being an event to becoming a news item in the media
- explain what is encompassed by the expression ’a law unto itself,’ and discuss the consequences of a breach of press ethics
- give an account of typical features of journalism, advertising, propaganda, information and entertainment
- discuss the concept of objectivity in connection with the dissemination of material through the media
- assess and make use of relevant digital tools in various forms for the purpose of personal communication
- assess information from a source-critical viewpoint, and make use of relevant information and communication technology when working with personal media products
- devise their own journalistic media expression in different channels, and justify the choice of target group, channel and type of technology used
Medium, individual and society
The aims of the training are to enable the apprentice to- give an account of key forms of communication and communication models
- discuss what constitutes good communication, and determine what can stand in the way of such communication
- explain how new technology and digitalization alter traditional patterns of communication
- investigate what is available in terms of the media in multicultural Norway, and discuss the ways in which the media can influence the identity of indigenous peoples, as well as national and ethnic minorities
- discuss the ramifications of there being many active users of the media who themselves play a role in developing the media product
- assess the use and misuse of statistics
- give an account of different impact models and determine how people can be affected by different media
- assess what factors influence the choice of medium
- assess what role the media play in learning, equal opportunity and establishment of identity
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