Main subject areas
The elective subject is structured in two main subject areas. The main subject areas complement each other, and should be viewed in relation to one another.
Overview of the main subject areas:
Main subject areas | |
Editorial Work | Production and Publishing |
Editorial Work
Cooperating on editorial work, selecting media channels and content, and defining target groups are central themes of the main subject area. Insight into the use of editorial techniques in social media to create a dialogue with an audience is included in the main subject area. The use of specific rules for copyright, using sources and personal data protection when interacting on internet and in social media are also included in the main subject area.
Production and Publishing
The main subject area covers producing different components of composite texts for web-based publishing. The use of digital tools to produce, edit and publish images, text, films and sound files is a central theme of the main subject area. Insight into the relationship between designing a product and formulating a message also belong to the main subject area.
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