COMMUNICATION AND CULTURE – PROGRAMME SUBJECT IN PROGRAMMES FOR SPECIALIZATION IN GENERAL STUDIES (KKM1-01)

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Communication and culture 3

Theory of culture and communication

The aims of the training are to enable the apprentice to
  • give an account of various theories concerning the relationship between culture and communication
  • analyze, elaborate on and discuss how communication affects interpersonal relationships and social structures
  • analyze, elaborate on and discuss how communication is influenced by social factors
  • elaborate on and discuss the relationship between cultural values and forms of communication within and between cultures

Communication

The aims of the training are to enable the apprentice to
  • select appropriate methods of analysis from different communication theories and apply them to different types of communication
  • give an account of the interaction between linguistic and non-linguistic forms of expression in a variety of communicative processes
  • give examples of, discuss and elaboate on the communicative potential and limitations of various kinds of media
  • analyze linguistic patterns and conversation forms in communicative activities in a variety of situations
  • collect data from authentic communicative situations and make an oral presentation and analysis of this material
  • make a presentation on cultural identity and/or cultural differences

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