Structure
Marketing and management comprises two programme subjects: Marketing and management 1 and Marketing and management 2. Marketing and management 2 builds on Marketing and management 1.
These programme subjects have been structured into main subject areas, for which competence aims have been formulated. The main subject areas complement each other, and should be viewed in relation to one another.
Overview of the main subject areas:
Programme subject | Main subject areas | ||||
Marketing and management 1 | The market and target groups | Psychology and buying behaviour | Situation analysis and market information | Means of competition | Organization and management |
Marketing and management 2 | Situation analysis and market information | Means of competition | Human Resources development and management | Market strategy and market planning | Ethics and social responsibilities |
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